A soft launch by the end of March should precede a more substantial entry to compete with the likes of Amazon et al.
A soft launch by the end of March should precede a more substantial entry to compete with the likes of Amazon et al.
It appears that US etailer Newegg will be on its way to the UK and Europe this March. According to a report by Engadget the PC component sales specialists will be dipping their toes into the market this side of the Atlantic at the end of next month, implementing logistical chains for a more robust presence later in the year. Although a huge name in the US with more than 25 million customers, they will be an unknown factor in the mature markets already saturated with players.
Newegg certainly have their work cut out for them. In the UK alone they’d be competing with etailing giants Amazon as well as OverclockersUK, eBuyer, Scan, Dabs in virtual space alone. They will be hoping to fare better than the previous major US retailer which attempted to pull a similar move; Best Buy Europe closed both virtual and brick-and-mortar arms in 2012 after two years unsteady trading. On the upside it’s unlikely they’ll be competing directly with brick-and-mortar giants Dixon’s Group and the razor-thin margins operating outside of virtual space necessitates.
In addition to the Newegg brand it’s possible a greater variety of Rosewill products finally make it to the UK. Rosewill are Neweggs computer peripherals brand, and have in the past fronted a number of extremely cost-effective designs for US enthusiasts.
Source: Engadget
